UX Internship
UX, UI and Packaging Design
CLIENT STR8BAT
TOOLS Adobe XD, FIGMA, PHOTOSHOP, ILLUSTRATOR
TIMEFRAME 9 WEEKS
ROLE UX strategy, design audit, APP UI DESIGN & PACKAGINg DESIGN
BRIEF
The client develops I-o-T based devices that generate actionable insights for professional and aspiring cricketers to improve their gameplay. I was tasked with ideating UX strategy for the immediate and long-term scenarios and redesign of B2C application UI and product packaging.
UX STRATEGY
➔ User Research: I began by examining potential features, target users, their user journeys, current touchpoints, and suitable integrations with other technologies (mounted displays, tablets and augmented reality).
➔ Case Studies: Conducted and presented case studies of mobile applications that adopt gamification of exercise in outdoor and indoor environments.
➔ Design: Ideated UX strategy based on User Journey and Core Human Drives framework (Lawrence, Nohria, Kauffman).
➔ Discussed design implications encompassing product design, user interface design of B2C mobile application and future technology integrations.
APP UI AUDIT AND REDESIGN
➔ UI Audit of app involved heuristic evaluation and conformance analysis against Material Design Guidelines and iOS Human Interface Guidelines.
➔ Highlighted redundancies, repetition, inconsistent UI elements and usability issues.
➔ Redesigned design system and designed interface for new features.
➔ Shipped final app UI in collaboration with developers and product manager.
PACKAGING DESIGN
➔ Designed product manual and packaging consistent with value choices across branding assets, application UI, and product website.
Note: The content is hidden in compliance with NDA.
